I love this poster because of its playfulness.
This is an advertisement for Repo Man: The Genetic Opera. Industrialization, futurism, and the gothic lifestyle are visual themes in the movie and in the poster. The image, color theme, and bold lettering make these visual themes. Overall the mood of this poster is somewhat cold and automated.
The element of reflection is powerful. Although the reflection is not exact (this creates visual interest), repetition is evident. Color and font are mainly on a checkerboard theme. Shapes are on a strict reflection basis.
Font differences are minimal but evident. There is a slight conflict created and the viewer feels uneasy and a bit visually overwhelmed. In this case, I feel the viewer should feel overwhelmed. The eye is easily guided through this poster. The eye starts at the largest words, "Repo Man," and then goes up to the top of the page to read what is being said about repo man. The down pointing arrows help to direct the eye as well. The arrows and the similar reversed shape bellow them frame repo man and divide the poster into uneven thirds.
It's the details in this poster that make it work. Some letters are backwards to restate the idea of reflection. Repoman changes color when he is reflected.
While some might find this poster overdone or overwhelming, I am excited by it.
No comments:
Post a Comment