I'm pretty pleased with this ad. Contrast is obvious with color and also with font. Repetition is accomplished with the scotty dog and color. Consistency is kept with font. Alignment of words is left and set on guides. Words are separated into thirds and placed on the top, center, and bottom of the page. This creates a proximity relationship. C(ontrast)-R(epitition)-A(llignment)-P(roximity) was considered. Robin Williams' book was very helpful in doing this exercise.
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