A baby with a razor!!! The image is shocking and eye catching. This baby is extra angelic looking because of the limited and subtle color palette and white dress.
"Gillette Safety Razor" is the next picture element that catches the eye. The text is yellow and large. Because all other elements are significantly lower key, it's easy for the subconscious to make the connection that Gillette safety razors are so safe a baby can shave itself.
Repeating color and complementary color is used to promote a feeling of unity and contrast within the design. Although there are different alignments, they are successful because of their proximity. In this ad, words are used as a framing device.
Overall, this image is easy to ready because the eye receives organized cues. The design is not so simple that the eye gets bored. I find the work to be successful primarily because of its shock value. Marketers are always creating gimmicks. The fragility of babies does not seem to get old and is a universally understood message.
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