Sunday, February 15, 2009

"The Prom Your Mama Warned You About"























I heard about Dr. Sketchy's on the radio. It sounded interesting, so I checked it out on myspace and found this poster. 

Despite me wanting to go to Dr. Sketchy's and the half-naked girl, this poster does not appeal to me. It's disorganized and haphazard. Will the event be the same way? 

The biggest problem is implied relationships. There are a lot of implied, but not actual, relationships between design elements. The most distracting one is at the bottom of the page. "Photo by..." is in the middle of contact information and websites. Separate alignment does not separate "Photo by..." from other elements with the same font, size, and vicinity. Another example is "Putting lead in..." placed under Marshall St. Perhaps it would be better placed near the Dr. Sketchy's logo. 

Hierarchal design is present. "The Prom..." is much bigger than "www.dr..." Flow is created by alignment and a consistency of color, font, and scale. Dr. Sketchy's Logo, "The Prom," and "Deanna" are all in white, unique font, and larger scale. These elements are unified and they create a diagonal that guides the eye down. 

I do also enjoy the color choice, photo, and logo. 

Most problems could be fixed if relationships of elements were taken into more consideration. 


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