If there is one thing both Silent Hill the game and Silent Hill the move are good at, it's mist. This movie poster does an exemplary job. The mist is textured, layered, pure, and appropriately mysterious. It creates the base which this poster design is built on.
The guide rail, words, figure, and town sign pop right out of the mist because of the contrast and because our eyes want to find whatever is hidden in this thick fog. This poster is playing on our survival instincts.
The guide rail keeps us contained in a loop of information. We follow it along the words, past the person, to the sign, and back around to the words again. Our eyes can not leave this circle because we are contained. In this way, we are put in the shoes of the figure.
Another effective design element is the color scheme. Everything is muted and blends into the fog except for the words silent hill. "Silent Hill" is starkly contrasted and yet still appears distorted because of he font. This distortion keeps "Silent Hill" consistent with the rest of the poster.
Overall this poster is very effective. It creates a feeling of wandering, searching, and survival. Those are the central elements of the movie it is advertising.
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