Pink is bold, bright, and eye catching. The color in this monochromatic theme is stark and therefore attractive to the eye. The designer is giving the viewers instructions. It's as if he/she is saying, "Look at this, this, and this. The rest is icing." At first glance, a viewer can glean all the important information including leading actress, film type, and film title.
Another design element in this cover is framing. Because the words are framed, they feel anchored and concrete. The solid strips of color create a contrast to the words. The contrast in addition to the bold type face creates easy to read words.
The frames divide the composition into thirds and the larger black frame creates a balance to the smaller pink frame. The photograph also considers thirds. The shorter actor, Molly Ringwald, creates two diagonals that bring the eye through the composition. She also creates a triangle with the other actors, which brings the eye back up to the top of the cover.
This cover is successful because in one glance, the viewer can glean all important information. However if a viewer wants, he/she can find many things to look at longer.
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